Fashion insiders say this €46 Topshop number is the 'new' viral Zara dress
Ah, the Zara dress.
You either own it, know someone else who does or have been on a public transport while at least other two people are in it.
Like that rainbow-striped Penneys dress that every second woman in Dublin had last summer, the monochrome polka dot smock number from Zara has been hard to escape over the past few months.
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Keen to make the most of the buzz around it (the coverage, including our own her at Her, has been endless), Zara has just launched a black version of the dress but it's probably safe to say the dress is becoming passé.
Fashion insiders are now looking at what high street piece might go viral next and some reckon it'll be this abstract animal-print dress from Topshop.
At €46, it sold out within two weeks and is, according to Popsugar, being worn all over London right now.
"We've spotted this gem at bus stops, in Italian eateries, on the Northern line, and in our very own office," the site wrote this week.
There may not seem like much to the dress, but its appeal is clear.
Its colour and pattern are striking, it gives the wearer a shape without being too tight and it could be dressed up or down.
It's currently sold out but of you're lucky (and tiny) you might be able to nab the petite version here.