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23rd Jul 2015

First Look: Alexa Chung for AG Lands at BT2

The collection has moved on from its original focus on denim...

Rebecca McKnight

Get ready to channel your inner Alexa Chung, as the style maven’s collaboration with AG continues. 

From today, Alexa’s second collection for the brand lands in BT2 and, as expected, it’s achingly cool.

Inspired by “an imaginary—and impeccably dressed—girl gang kicking up dust in the desert”, the new collection moves away from the sole focus on denim for the first.

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Alexa Chung for AG Coat €1550

“It’s an evolution”, says Chung of the AW15 collection. “The first collection was very focused and stripped back, I challenged myself to create an essential denim wardrobe. With the second collection it was more about exploring where else we could take it.”

Tomboyish tops and graphic tees sit alongside daisy prints and button-down shirts.

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Alexa Chung for AG Romper €430

“This truly is a proper ready-to-wear collection”, says AG President, Sam Ku. “The collection is elevated yet still accessible, and is quintessential Alexa, while still embodying the AG brand”.

Alexa has also lent her name to A-line and midi skirts, high-rise jeans and suede shorts, as well as her long-favoured overalls.

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Alexa Chung for AG Skirt €1120, Blouse €320

Alexa Chung for AG is available exclusively at BT2 Grafton St from Thursday 23rd July 2015. Now all we need is the movie star boyfriend, high-fashion girl squad, FROW invitations and general “cool” vibe. Someday…