Model Daniella Moyles and SPIN 103.8 radio presenters Brian Maher and Dara Quilty stepped out in some new threads this week for the launch of the new Life Style Sports ‘Game On’ campaign.

The Game On range at Life Style Sports is inspired by the street style culture as seen on stars such as One Direction, Rita Ora, Professor Green and more. A huge range of street style apparel, footwear and accessories brands are available at Life Style Sports including new exclusive brand 7 Grand. 

The Game On collections highlight this seasons key sports style trends at Life Style Sports, giving customers a fresh and vibrant selection of footwear and apparel to chooose from to create their own sports style look.

With international stars already setting the sports style tone, (Professor Green as the face of Puma,Taylor Swift the Keds footwear ambassador, One Direction wearing New Era caps and Rita Ora and Rhianna wearing an array of Nike Blazer hi-tops!) sports style fashion continues to be a top trend. All of these brands and more are stocked in store and online making Life Style Sports the must visit destination for all sports style needs. 

With 64 stores nationwide there is bound to be a Life Style Sports near you, but you can shop from the comfort of your own home on www.lifestylesports.com.

Top style brands on offer include adidas Originals, Nike, Fred Perry, New Era, Super Dry and many more. Game On at Life Style Sports also heralds the arrival of new brands such as Keds and Quays Eyewear range, as well as 7 Grand, a new street style inspired menswear brand exclusive to Life Style Sports.

Mark Stafford, CEO Life Style Sports said, “Game On is a very important concept for us at Life Style Sports. We have gathered some the best sports style brands that are aspirational AND affordable and have put them all under one roof. The range has widened significantly, the selection at every Life Style Sport store continues to improve and we believe that we have the collection to kit everyone out for Summer 2013.” 

Life Style Sports are also running an incredible competition to tie in to the launch of the Game On campaign. Life Style Sports are asking their customers to show the ‘style in their game’. To enter #GameOn customers simply need to post a picture of themselves wearing their coolest sports style gear to twitter and/or instagram along with the hashtag #GameOn to be in with a chance to win €1,000 worth of Life Style Sports goodies, an exclusive sports style photoshoot, a fashion magazine feature and their favourite image from their shoot displayed on their very own billboard. 

For inspiration, check out some of our favourites from the campaign here.