'Grandmillennial' – Penneys' new interior collection is hitting every trend right now 3 months ago

'Grandmillennial' – Penneys' new interior collection is hitting every trend right now

Your grandmother would approve.

From fashion to interiors, it seems we are all becoming obsessed with Grandmillennial Style.

Advertisement

Grandmillennial, if you are unfamiliar with the term, refers to the decor style that feels like a nod to how your grandmother would have loved to decorate her house, from pleated lampshades, ruffled linens, needlepoint pillows, blue and white ceramics, and chintz-everything. In other words; your grandma’s aesthetic – but cooler.

Other items you might find in these spaces include needlepoint, Victorian furniture, floral wallpaper, and eclectic rugs.

The style is honoring the decor trends of the past, but with a fresh, cool new vibe.

And Penneys new interior collection is literally hitting every note – it is pure Grandmillennial haven – at prices we can all afford.

Advertisement

Just take a look:

Not inspired by the hustle and bustle of big cities, the Grandmillennial style, much like the Cottagecore trend before it, is more about rural charm and quiet places to escape and ponder.

Think handcrafted ceramics, rustic basketry, traditional textile crafts, and natural tones with plenty of greens, pinks and butter yellows.

Advertisement

The Grandmillennial fan wants to embrace natural materials and traditional patterns, such as plaids and ginghams, along with illustrative botanicals, and playful ditsy
florals.

Think picnics on gingham blankets and spending our days drinking tea in a traditional, homely kitchen, this pretty much sums up the vibe of the Grandmillennial – and we want our homes to reflect this soothing, calm existence now.

Advertisement

The Grandmillennial style is all about that wholesome life, and finding calm in the simpler things, and we will be racing to Penneys to stock up on some gingham cushions, floral-patterned crockery and rattan everything.

Just take a look at some our favourite finds from the new collection:

How adorable is this vase and cake stand? Perfect for all the tea parties you'll be hosting, of course.

We are also all sorts of obsessed with everything gingham, and this cushion ticks every box:

Needlepoint wall decor is right on point:

We bet this rattan table lamp will be flying off the shelves:

And this vase is perfect for displaying whimsical displays of wildflowers – pure granny style: