Gucci is set to go fur-free from early next year and everyone is only delighted.

The fashion house will also auction off any remained fur stock and give the proceeds to animal rights organisations. Vogue reports that Gucci's chief executive, Marco Bizzarri, made the announcement last night during a talk at the London College of Fashion. He said that as of Spring 2018, Gucci will "no longer use, promote, or publicize animal fur."

"I don't think it's still modern and that's the reason why we decided not to do that. "It's a little bit outdated."

The fashion house is joining the likes of Calvin Klein, Ralph Lauren, and Giorgio Armani, all of which have stopped using and selling fur. One of the animal rights groups that will receive the proceeds of Gucci's auction is Humane Society International. Their president, Kitty Block, called the decision "compassionate" and "a huge game-changer." In a statement, she said:

“For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”

Gucci will also support the Italian Anti-Vivisection League (LAV), an Italian group dedicated to the welfare of animals. The group has called the move "a great success" on Twitter. https://twitter.com/LAVonlus/status/918422218773811201 Gucci previously sold kangeroo fur loafers and rabbit fur high-top runners.