Heidi Klum and Lidl are launching a clothing line 4 years ago

Heidi Klum and Lidl are launching a clothing line

Stop the lights!

Soon we will be popping down to Lidl to get our slice pan AND some couture fashion thanks to Heidi Klum.


The 44-year-old super model announced the news over on her Twitter account. The new collection titled "Esmara by Heidi Klum: Heidi and the City" will be all about chic, affordable fashion.


“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” Klum said in a statement about the collaboration. The line will feature everything from clothing to shoes and accessories with prices rumoured to be starting as low as €5.99.

Both Klum and Lidl have only revealed a couple teasers of the collaboration ahead of its official launch at New York Fashion Week on September 7th.

The collection will feature 18 pieces and our first sneak peak has got us excited. The looks are nothing too OTT featuring simplistic everyday essientials that can be taken from day to night with the right accessories.


The #LETSWOW collection will be available in 10,000 stores worldwide starting September 21st for a limited time.



Photo Credit - Lidl/Heidi Klum