We’re very excited.
H&M is renowned for its stunning designer collaborations – from Balmain to Kenzo, major fashion houses have worked with the high street giant to bring high-end pieces to the masses.
It’s just been announce that the next designer to release a collection with H&M will be Erdem.
The London-based brand is known for its romantic silhouettes and has a number of high-profile fans.
The news broke yesterday when H&M released this video on Twitter, directed by Baz Luhrmann.
Secret’s out! @erdem is our next designer collaboration. Story directed by @bazluhrmann. #ERDEMxHM pic.twitter.com/Ne8reD7VD9
— H&M (@hm) July 13, 2017
“For me fashion is always about more than just clothing, it is a form of expression – a stand alone art form,” said Luhrmann. “I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection.
No word yet on pricing but the pieces are expected to be significantly more purse-friendly than those in the designer’s main collection – its dresses can go for thousands of euro, like this one, priced at €6,333 on Matches.com.
The collection will hit stores on 2 November.
