
Style

Share
24th May 2019
09:38pm BST

Speaking of the collection, Valli said in the brand’s promo video:
“I’m glad to announce to you an exciting collaboration with H&M. I’m from Rome, but I moved to Paris because I was dreaming of building up a proper haute couture Maison.
"Couture is the art of making beautiful fabrics and experimenting. It’s the freedom of bringing, like, a dream into reality. I’m totally excited to see what is going to happen with collaboration and all the love stories that are going to start all around the world.”
This marks the first time that H&M has done a pre-drop for its designer collaborations.
The Giambattista Valli x H&M collection also includes a selection of menswear, as well as jewellery, a hairband, sandals and studded loafers.
Ann-Sofie Johansson, H&M’s Creative Advisor, accompanied Valli and his models at the gala earlier and spoke to Vogue about their latest collaboration:
“Giambattista is really a master when it comes to beauty and glamour and sophistication, we’re really happy to be working with him,” Johansson explained.
“We always want to have different takes on the collaborations. This is different. It’s the first time we’re working with someone doing couture.”
The Giambattista Valli x H&M pre-collection collection will be available in 12 select H&M stores and hm.com from May 25 at 8am, followed by a full collection in November.

Explore more on these topics:

Style
style