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Published 17:20 28 Nov 2012 GMT
Updated 07:49 18 Dec 2014 GMT
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Today, real style is judged by how well you adapt to an eclectic mix and match approach to dressing and how you incorporate different pieces into your daily outfits.
A piece of jewellery picked up on holidays worn with a designer deal bought on sale paired with high-street faves and vintage finds are the components needed to express individual fashion flavour.
So the retailers who are also behind Cheap Monday, COS and Monki have cottoned on to this and aim with their latest fashion brand to appeal to this customer who “wears things that feel right to her and reflect her personality.” It will focus on quality materials at an affordable price and offer accessories as well as shoes, bags, jewellery and lingerie, all key items for styling an individual and unique look.
& Other Stories will launch in stores and online during spring 2013 in selected European countries. Fingers crossed it comes here!
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