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8th July 2020
09:36am BST

H&M chief executive, Helena Helmersson, added that H&M sales were "significantly negatively affected by the Covid-19 situation, particularly in the second quarter."
"Covid-19 continues to impact people, communities and companies around the world and I am full of admiration for our employees’ commitment, drive and perseverance during this very challenging time.
"The safety of our employees and customers remains our highest priority and we are reopening stores in line with decisions by the authorities."
Helmersson said that the retailer will focus on online sales going forward.
"Before the pandemic hit, we performed strongly – a result of many years of long-term investments to create the best offering for our customers and to meet the digital shift in the industry," she said.
"This, combined with the fact that we have acted quickly to counter the negative effects of Covid-19 and that we are speeding up the transformation of the H&M Group, makes me convinced that we will come out of the current crisis stronger."
This comes just a few weeks after other major retailers including Victoria's Secret and Zara were forced to permanently close hundreds of stores globally.
Mothercare Ireland also recently went into liquidation closing 14 stores, while Debenhams shut all 11 of their outlets across the country.
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