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5th June 2018
02:39pm BST
“Following customer feedback, we are taking the steps to change our womenswear measurements to be in line with UK sizing,” a spokesperson for the high street chain said of the move before going on to confirm what we’ve all known for years. “For example, the previous measurements and fit of a size 12 will now be the measurements of a size 10.”
About fucking time. I am sick of going clothes shopping and having to try on copious amounts of the same thing because sizing is not labelled correctly. In my wardrobe I have a pair of size 12 AND SIZE 18 jeans. https://t.co/afpoptfJNV
— Harri ? (@_HarriRose) June 5, 2018
Pleased to see that @hm is eventually changing its sizing...so many times I've left the changing rooms with my self-esteem in tatters, and that's as a fairly body positive 25 y/o, imagine if I'd been 15 and more impressionable! https://t.co/8YR5dxlzTa
— Orla McIlduff (@Orla_McI) June 5, 2018
The newly sized clothes are already being shipped out to stores and will soon be extended to their online store, however, it won’t happen overnight.Excellent news. High street sizing is bonkers, and H&M is - was - one of the worst offenders. https://t.co/OIbQocjzR6
— Kirsten Henton (@kirstenjh) June 5, 2018
“This will be a gradual process and we cannot confirm when this will be 100 percent complete. “The new sizing is in effect already in our stores and shortly will be online, we aim to make this transition as smooth as possible for the customer.”We’re already huge fans of H&M’s offerings and now we can all feel more confident heading to the tills without trying them on.
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