#HMBalmaination Launches With One Slick Party

Last night was a major highlight in any fashion fan's calendar as Balmain's creative director, Olivier Rousteing launched his collection for H&M. The #HMBalmaination hashtag took over social media yesterday as bloggers, journalists, photographers, models and celebrities made their way to New York's Wall Street. Kendall and Kylie Jenner, Bella and Gigi Hadid, Ellie Goulding, Diane Kruger, Alexa Chung, Karlie Kloss and Jourdan Dunn were just some of the famous faces who rocked up to the event. If the collection, full of Balmain's signature embellishment, bodycon and brocade wasn't enough to excite the crowd, post fashion show, the Backstreet Boys took to the stage. A party to beat all parties, check out the image gallery above.

Thank YOU @hm @Balmain @ORousteing and the entire crew for your hospitality last night. a href="https://twitter.com/hashtag/HMBALMAINATION?src=hash">#HMBALMAINATION #BSB pic.twitter.com/gUjr9CDcd6

— Kevin Richardson (@kevinrichardson) October 21, 2015

Oh hai @karliekloss I was the mentalist whooping in case you were curious #hmbalmaination @orousteing https://t.co/23If9VdJHb — Ellie Goulding (@elliegoulding) October 21, 2015

Arriving at the @BALMAINPARIS X @HM show in NYC tonight! Bravo @olivier_rousteing you killed it!! #Balmaination pic.twitter.com/dPPV69ms3s

— Rosie H-W (@RosieHW) October 21, 2015