H&M's first ever pride collection is packing colour and here's what we're buying 4 years ago

H&M's first ever pride collection is packing colour and here's what we're buying

Heading to pride this year?

Well then you might want to pop into H&M ahead of this year's festivities to pick yourself up some of the incredibly colourful clobber that has landed in stores over the past two weeks.


Featuring a 70s vibe, this collection features cropped tops, jean shorts, oversized jumpers and supportive slogans all at affordable prices to have you kitted out for this year's parade.

The biggest pride parade which takes place in Dublin will commence this month on Saturday June, 30 at 2pm. The parade will go from Stephen's Green to Smithfield and is expected to be an explosion of colour and good vibes as always.

So to get yourself pride ready, H&M are ready and waiting to sort you out and here's what we're LOVING.


Hoodie - €22.99

Denim Shorts - €27.99 


Top - €14.99 

Cropped Top - €9.99


Mesh Dress - €14.99

And this isn't the only retailer giant dropping a pride collection, Penneys also unveiled their "Pride 2018" in the past two weeks.

A post shared by Primark (@primark) on


Taking to Instagram, the worldwide store said:

"Our Pride collection has officially launched in selected stores across the globe!

"20 percent from full-priced @stonewalluj marked products will be donated directly to the charity itself, with the proceeds being used to support the LGBT community, globally."

Well if that isn't reason enough to get involved and show your support, I don't know what is.

Now all we're missing ahead of next week is face paint and glitter. Bring it on.