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25th April 2015
04:58pm BST

Bittersweet Jewellery Company have come up with a genius idea of ensuring you keep your bobbin/scrunchie/hair tie on your wrist all day.
Company founder Shireen Thor and her husband Ami, an engineer, came up with the below design, a rather pretty bracelet featuring a groove that holds hair ties in place.
Prices start at $45 (41) for steel plated versions and for a silver/gold/rose-gold version, you can pay up to $85 (€78).
A sensible reason to add to our jewellery collections?
Yes. Please.
H/T BuzzfeedExplore more on these topics:

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