We recently had a look at what's coming to Penneys for autumn winter and there are some gorgeous pieces on the way.
We've also learned that there's something brilliant in the pipeline...the Primarket.
It's going to be full of quirky interior ideas, bright patterned stationery and things you didn't even know you needed (hello PUG IN A MUG).
There's already a section devoted to the Primarket in the Penneys flagship store on Dublin's Mary Street and from September you'll see it in selected stores across the country.
Check out the gallery above for a sneak peek of what to expect.
Prices range between €4 - €10, what's not to love?!
