Intense! Irish woman shows what it's REALLY like to model for Asos 4 years ago

Intense! Irish woman shows what it's REALLY like to model for Asos

It's just about our favourite one-stop shop for all things fashion.

Yup, if you can imagine it - then in all likelihood, Asos sells it.


And now one Irish model is really making waves for the retailer, becoming one of the most popular faces on the site.

Joanna Cooper had a successful career in Ireland - including shooting a campaign for the likes of LaniaBLO - before relocating permanently to London last year.

She joined Present Model Management and is currently one their most in-demand names.

Now she's given her fans a sneak-peak of Asos behind the scenes... showing exactly what it's like on set. And it's pretty intense!

In a video shared in Instagram, the model moves quickly through various poses (while also looking like a total goddess) as the camera catches her looks. The clip has since notched up 15,500 views.


A post shared by JO COOPS (@joannacoops) on

On the same day she furthermore posted an elevator snap from Asos in which she was looking all sorts of totally fab.

Still just 23, the Derry-native is also a former Miss Universe Ireland. She's only 5ft 5in - so while she's too short for catwalk work, she's completely killing it fronting a load of Asos petite campaigns.


A few years ago, The Sunday Times Style magazine reported that the top models at the online retailer can earn as much as €5,000 a day. However, shoots are also reportedly pretty gruelling - with models expected to display dozens of outfits in a day.

A post shared by JO COOPS (@joannacoops) on

Last year, Joanna told The Sun: "My biggest goal will always be to inspire girls who believe they’re too short to model.


"I hope I can prove to them that if I can do it, then they can too."