Love Island rejects fast fashion for second-hand clothes 1 year ago

Love Island rejects fast fashion for second-hand clothes

Huge news for the show.

Love Island is ditching its fast fashion sponsors and is opting to dress this year's contestants in second-hand clothes.


The reality show's executive producer Mike Spencer has revealed that eBay will be the fashion sponsor for the upcoming series, and the islanders will wear pre-owned clothes, rather than items from the retailer ISAWITFIRST.

ISAWITFIRST was Love Island's fashion sponsor since 2019, and before that, the contestants' outfits were provided by Misguided.

Announcing the news, Mr Spencer said: "We are thrilled to be pairing up with Ebay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.

"This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from Ebay. We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring."


The decision to partner with the second-hand platform follows new research from eBay which found that UK consumers are more conscious of the consequences of fast fashion, with a fifth of Brits admitting that they buy more second-hand items today than two years ago.

Love Island's promotion of fast fashion has long been a point of contention with its viewers, and, in some cases with its contestants.

Brett Staniland, who entered the villa last year, became the first contestant to reject the show's offer of free clothes from its sponsor, and opted to wear his own items instead.

When he came out of the villa, he used his platform to speak out against the use of fast fashion, and even staged a protest outside Molly-Mae Hague's PrettyLittleThing fashion show earlier this year.