Marc Jacobs Unveils His Diet Coke Design

If there’s one thing the fashion crowd love more than fashion, it’s the zero calorie, caffeine infused saviour that gets guzzled by the gallon at shoots, backstage at the shows and pretty much any time the fabulous and over worked need a little pick-me-up.

Diet Coke have cultivated a prominent partnership with some of the most famous designers in the world – past collaborators have included Jean Paul Gaultier and Karl Lagerfeld – and the latest is Marc Jacobs.

So, what do his collectable cans look like?

MJ has produced three different designs to represent and celebrate the three decades since the iconic drink was launched 30 years ago.

A can for every decade...

‘I Heart 80s’ embodies the empowered woman, ‘I Heart 90s’ embodies the daring attitudes towards fashion and beauty at the time, while ‘I Heart 00s’ is playful and a little more sporty.

"I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign," says Jacobs, "Diet Coke is an icon… and I love an icon."

All three designs will be available on cans and counter bottles nationwide from February 25, and all will feature an exclusive code for the chance to win a Marc Jacobs tote.

See you in the queue!