Millie Mackintosh’s clothing brand has gone into liquidation, it’s been announced.
Camas Ventures Ltd, the business she set up four years ago, reportedly had debts of £548k (€617k).
In a statement, the reality star said that fashion industry’s tricky ‘financial climate’ meant the business was unsustainable.
“As someone who has always been passionate about fashion, I realise have been incredibly fortunate to have had the opportunity to build my own fashion business over the past four years,” Millie wrote on Instagram.
She said that it was “with great sadness” that she made the decision to close it.
“Despite our best efforts and being a top seller with a number of our stockists, the financial climate in the fashion industry has proved immensely challenging and the business is no longer sustainable.”
She thanked her team and gave credit to her friends and family, her supporters within the industry and her customers.
Millie set up the company in 2014, first selling her designs exclusively on ASOS where it was one of the best-selling brands.
It was later stocked at other retailers including Arnotts in Dublin.
She herself lost £178,000 (€200,789) in the collapse of the venture, according to liquidation papers.
Millie’s designs were popular with fans and celebs alike.
Host of RTÉ’s Dancing With The Stars Amanda Byram recently wore a suit by the brand on the show.
Millie completed a BTEC qualification in Art and Design while at school before embarking on an internship with a lingerie designer.
She also did a makeup course and worked for MAC Cosmetics before joining the cast of the first series of Made In Chelsea in 2011.
Her family set up confectionary company Mackintosh’s, which was behind products including Quality Street and Rolo.
It is now owned by Nestlé.
