NCAD Student Amie Egan Wins 15th Persil Irish Fashion Awards

NCAD fashion student 23-year-old Amie Egan has won the final of The 15^th Persil Irish Fashion Awards 2014, winning plaudits from the judges were for the finishing and attention to detail in her outfit. Amie received €10,000 from Persil and her winning ‘mother and child’ outfits will be manufactured and sold in selected Dunnes Stores nationwide.  The theme of this year’s competition was a Persil Play Date. Rosalind Brown from Persil commented: “Our brief to students was to design and make an outfit- suitable for a fun day at the park. The designs needed to be casual, machine washable and durable to allow families to concentrate on fun, messy play, safe in the knowledge that Persil will take care of the tough stains”. The Persil Irish Fashion Awards provide a once in a lifetime opportunity for young, aspiring fashion design students to make their mark in today’s highly competitive fashion industry. Persil teamed up once again with the celebrated Irish fashion designers Peter O’Brien and Carolyn Donnelly from Dunnes Stores as the two judges. Amie Egan a recent NCAD graduate conveys the importance of winning saying “Winning this competition would be the most exciting thing to come of my progress as a designer so far. It would be the utmost privilege and a major advance in my career. Not only would it offer a wonderful platform to present my work to an Irish audience but it would also finance my upcoming projects.” Carolyn Donnelly from Dunnes Stores: "it is always a difficult decision choosing a winner and this year was no exception. However, the fact that the winning design must fit the brief of being washable and easily manufactured helped narrow the choice down for us. Amie Egan adhered to Persil’s brief really well - and we just knew that the oversized parka coat with its fabulous knitted trim detail and the child's cool sweatshirt with great embroidered  motif were perfect. The easy washing fabrics, wearability and distinct design, made it really commercial”.