Y E S
Nike has introduced in-store mannequins that actually look like real people.
The sporting brand has redeveloped its women’s floor in London’s flagship store to include plus-size and para-sport mannequins.
The move is part of Nike’s recent drive to promote diversity and inclusivity across their brand.
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” they said in a statement.
The London store will now offer women “an extended offering of plus-sizes.” It has also placed an emphasis on women’s team kits as well as custom sportswear.
Nike general manager Sarah Hannah said that the move reflects the increased focus on women in sports that has only been gaining momentum over the past few weeks.
“With the incredible momentum in women’s sport right now, the redesigned space is just another demonstration of Nike’s commitment to inspiring and serving the female athlete,” she said.
The new mannequins have received much praise online with many commending the sportswear brand for shifting the spotlight to bodies that aren’t just entirely slim.
If you have a body, you are an athlete. AND: REPRESENTATION MATTERS.@Nike introduces plus-size mannequins to London store https://t.co/GtlBmuXmfn via @CNNStyle
— The Chris Mosier (@TheChrisMosier) June 6, 2019
spent a lot of time at Nike pushing for plus sized inclusivity and representation in the London store and and seeing it all come to life is 🙏🏽 https://t.co/GNcTRTTXuT
— ሶፊያ (@SophiaTassew) June 6, 2019
https://twitter.com/ClaireMacNamee/status/1136769474923782144
EMPOWERING: @Nike debuts plus-size and para-sport mannequins at its London’s Oxford Street store in order to show that fitness doesn’t come in just one size. #marketing #sportsbiz (via @designtaxi) pic.twitter.com/F5FqxHwT1w
— J.W. Cannon (@cannonjw) June 6, 2019
More of this, please.
