We can totally see why.
We love keeping up with the high street on social media mainly because we get to see what amazing styles are coming our way.
Have a wedding coming up? Check out River Island’s Instagram page. Have a holiday on horizon? PrettyLittleThing is the place to go.
But if you want to check out the upcoming trends for the next season, it seems like there’s only one account you should follow… and that’s Mango.
As well as having up to date trends on every social feed, Mango also has an amazing plus-size range, Violetta, and it’s sustainable collection called Committed, so you’re up to date with everything that a gal could need.
Launchmerics revealed to Who What Wear that Mango’s influencer alliances and social media campaigns have had a huge success in the past year.
The data scientists noted that the hashtag #MangoCommitted has received over 450,377 engagements with one dress in particular (a white linen midi dress with black buttons that we obviously need to buy ASAP) and the hashtag #MangoGirls currently has 26,021 posts.
The #MangoGirls is smart though, as the retailer picks out macro and micro influencers who use the hashtag, which then translates to fans of the clothing store, who go on to use it too.
So, now know which Insta to go onto when we need some fashion inspo.
