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26th July 2013
10:48am BST
Now this is a true sign of the times. Oscar De La Renta has debuted their autumn campaign for this year on Instagram.
By sharing the collection on the photo sharing site, the fashion house is ahead of the release of the famous September Issue, which is probably most important publication of the year, and can get instant feedback on their new look.
The collection itself is pretty gorgeous looking with an emphasis on colour and accessories.
But Oscar De La Renta isn’t the first company to embrace new social media platforms, Vogue has a Spotify playlist and Marc Jacobs, Urban Outfitters and Gap are using Vine.
One key advantage about this move is that Oscar De La Renta is accessing a whole new audience by publishing the campaign on Instagram – those who can’t be bothered to buy magazine can view it for free and instantly online.
You can find all of the beautiful images for the campaign here.
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