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Published 22:35 7 Aug 2013 BST
Updated 07:49 18 Dec 2014 GMT
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Electric Styles have designed a range of bras intertwined with electroluminescent wiring that are now available in a number of patterns. They must have known what was missing from women's lives.
The underwear starts at a price of about $54.97 and requires two AA batteries.
Although the battery only lasts up to 24 hours, the bras can be seen during the day... which is the important thing.
Hat tip to Digital Spy for this one.
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