Pippa O'Connor's €60 bag is an EXACT dupe for the €180 Cult Gaia one 2 years ago

Pippa O'Connor's €60 bag is an EXACT dupe for the €180 Cult Gaia one

Instagram's favourite bag... on a budget.

Earlier this year, we were delighted to hear the news that one of the most popular bags on Instagram was now being sold on Instagram.

Yes, the Cult Gaia bamboo bags that have been occupying our Instagram feed for over a year have been on our wishlist for a long time.

But with the news that we could now purchase them here in Ireland at Brown Thomas, we started putting a few bob away to finally buy that glorious €180 bag.

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Well, we were even more delighted when we realised that we could get the bag but for a fraction of the price.

Pippa O'Connor has a keen eye when it comes to finding stunning pieces at a fraction of the cost so it was no surprise that she managed to find herself a killer dupe for the Cult Gaia bag for just €60.


The V by Very bamboo bag is currently on sale on Littlewoods for a much more affordable €60 and we're adding it to our baskets ASAP.

The wood version is currently out of stock but they do have the black version up for grabs if you're quick enough.

We've seen other interpretations of the bag pop on some other retailer's websites, but we think this might be the closest match we've come across.