Feel Good Green
2020 is the start of a new decade. It’s a fresh start. A new dawn.
"In an increasingly hectic and digital world, there is a desire for meaning and kindness. So, inspired by the colors of the morning sky, our color experts have created an inspiring new shade, Tranquil Dawn," Dulux said in a press release.
“A new decade heralds a new dawn, and the hazy pale green tones of Tranquil Dawn are calming and comforting, just when we need it most in our lives,” enthuses Marianne Shillingford, Dulux UK’s creative director.
“This is a colour palette for wellbeing, which we very much need in our troubled, uncertain times,” Shillingford adds. “When we’re unsettled, we long to return to the familiar, and that’s embodied by nature-inspired colours which don’t demand too much of us, and help us feel peaceful and soothed."
The new green palette is in tune with the interiors trend for strong green colours in the home, which has grown over the last couple of years.
“We’ve dialled down those deep greens and instead created a softer, more gentle, smokier shade. This is a neutral colour which is easy to live with,” she adds. “It pays a nod to the elements of the natural landscape, and you could describe it as the colour of the space between the land and the sky.”
A panel of experts selected the soft green hue to embody the nation’s mood on the approach of a new decade. It reflects a growing desire to understand what it is to be human at a time when advances in technology are making us feel increasingly disconnected from each other.
The Dulux Colour of the Year 2020 was selected by an expert panel of colour designers, trend forecasters, design specialists, architects and editors from around the world.
https://www.youtube.com/watch?v=Z4jHHq8oiD0
