Roz Purcell introduces 4 - 30 sizing for new Hike Life collection 5 months ago

Roz Purcell introduces 4 - 30 sizing for new Hike Life collection

Great news for the windbreaker inclined among us.

Roz Purcell has introduced new inclusive sizing as part of her Hike Life collection.

Advertisement

The influencer announced the news during an Instagram Q&A over the weekend, saying that her range of fleeces and windbreakers will be back in stock soon, with all new sizing ranging from 4 - 30.

"The reason it's taking a bit longer is because I wanted to get extra time to make sure the sizing is absolutely perfect, so all the sizes can come out at once," she said.

"The new sizing will be from size 4 to size 30, so yeah, I'm taking my time with it. And as well as extending the sizing, there's a few new products so it takes a long time, especially when I'm such a perfectionist.

"I've been trialling things again and again. I've been working a lot behind the scenes, even though it may not look like it. I also have a new size inclusivity consultant who's been helping out, so I'm so excited to share it."

This announcement comes a few months after the initial launch of the eagerly anticipated Hike Life collection, which saw many followers express disappointment at the lack of sizes available.

Roz, a body positivity advocate, apologised at the time, saying that she had chosen not to release sizes 16 - 18 as they were "too small."

Advertisement

"I realise there's a lot of people who feel really disappointed and let down and I completely understand that," she said.  "I feel like I didn't communicate correctly over the last few weeks about what was going on.

"When I first announced that I was doing the Hike Life gear and the initial drop was supposed to go up to a size 20 and hopefully moving on from that, the brand would go beyond a size 20.

"When the sample sizing arrived two weeks ago, all the sizes seemed absolutely fine, six to eight, ten to 12 but the 18 to 20 and the 16 to 18 were just too small."

Advertisement

Roz went onto say that she didn't "communicate the message well enough". She added that she wanted to introduce plus sized shoppers to her team to avoid such issues in the future.

"Hindsight's a great thing. I feel really stupid and f*cking really inconsiderate that I didn't actually just wait until everything was together," she said

"I really apologise for that and look it's made me really think as someone who's always worn straight sizes that if I do want the Hike Life brand to be inclusive I need to do better." 

The new Hike Life collection is expected to drop at the end of May or the beginning of June.

Advertisement