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Published 18:08 12 Sept 2012 BST
Updated 07:52 18 Dec 2014 GMT
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Effortless daywear looks easy but in reality, it’s a lot more difficult to pull off.
The tried-and-tested formula of day dress and heels works and proves to be a winning combo for Victoria’s diffusion label. We love the more youthful collection’s laid back yet polished vibe, particularly the Perspex accessories and sprained ankle inducing flatforms.
Speaking to the Telegraph Victoria explained that she saw the ‘Victoria’ girl as someone working in the art world who blogs a bit on the side. “She's very cool. I want to be her and if I can't be her, I want to hang out with her".
But with prices starting at €500, Victoria’s customer is most definitely the splash the cash label lover rather than an art loving blogger ie penniless starving artist!

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