Sales of Duchess Kate's €65 white runners have recently DOUBLED!
Sure we love a bit of night-out glam - but truth be told we're proper obsessed with dressing down in a trackie and trainers.
Not that runners can't be chic - as proven by none-other than Duchess Kate herself.
The mum of royal cutie-pies George and Charlotte is clearly one of the most fashionable women on the planet... but she's also human like the rest of us and clearly can't resist a canvas flat.
Now it's been revealed by the makers of Superga that sales of their already popular White 2750 Cotu Classics have doubled since the British style icon was first spotted with the shoes on her princess-worthy feet.
The sell for around €65 in retailers around Ireland, with the likes of Asos often also stocking the footwear.
Speaking to the MailOnline a spokesperson for the brand said: "Superga has seen the sales figures for this style double since Kate has been stepping out wearing them repeatedly."
Jason Fairclough of the GLD Group, which produces the shoes, stated: "We are both honored and excited that the Duchess of Cambridge has chosen to wear our shoes on several occasions."
Other famous fans of the Italian brand include Alexa Chung, Karlie Kloss and Emma Watson.