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28th August 2025
01:09pm BST

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If you've been on TikTok this week, then there's no doubt your entire feed is full of people talking about the viral breakfast pyjamas from Penneys.
The adorable blue boyfriend-style pyjamas with a newspaper and breakfast food print are the must-have fashion item at the moment, but trying to find a pair is near impossible.
We never thought a pair of pyjamas could cause such uproar, but people have actually been queuing up outside Penneys stores to try to buy a pair.
@miriammullins_ Can’t believe I got the Penneys / Primark Viral croissant pjs 😮😮 🫐🥐☕️🍳 #viralpjs #penneys #primark ♬ original sound - MiriamMullins_
Others are bulk buying pairs to sell on Vinted and Depop at a higher price, and we're all just a little bit baffled by the frenzy a pair of pyjamas has caused.
They swiftly sold out in the UK and are likely to be snapped up in Irish stores, but we've found a pair of pyjamas that are even nicer than the Penneys ones.
ASOS has an adorable lilac pyjama set with a similar design to the breakfast pyjamas. They may be a little dearer, but you can guarantee the quality will be better.

The Lilac Boyfriend Pyjamas range from size 6 to 18 and are available here.
There is also a cheaper alternative on Amazon at the moment, and they're a double of the viral Penneys pyjamas.
The Amazon dupe is only €11 and has a similar breakfast print on blue boyfriend-style pyjamas.

Buy the Amazon dupe here.
If you weren't lucky enough to get your hands on the original, then why not treat yourself to one of the pairs above?