Six Things You Need to Know About Lucy Choi

Like shoes? Then you will LOVE Lucy Choi London. Find out why, and then come meet the woman behind the brand with Her.ie!

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She’s got pedigree! 

Lucy is the niece of famed designer Jimmy Choo, and her sister Sandra is the Creative Director of Jimmy Choo, so stunning shoes are really a family business.

 

She’s worked her way up to the top…

Family connections didn’t mean Lucy walked straight into the business, she spent ten years mastering her craft before launching her own line. Lucy previously served as the Managing Director of French Sole.

 

It’s all very new and exciting

Lucy Choi London launched just last year. The line hit the UK market first, in March of 2012, and the international launch came later last year. You’ll now find her designs in The Shoe Garden, at Arnotts Dublin.

 

Rock & Royal

The ethos behind the label is ‘Rock & Royal’, as the shoes are designed to suit every occasion and mood – from red carpet glamour to poolside in St. Tropez. We can dream…

 

She’s coming to Ireland!

Lucy will be visiting The Shoe Garden at Arnotts next week, and Her.ie will be there to welcome her. We’d like for you to come too, so get yourself on the guest list right here! Guests will get to meet Lucy, enjoy a glass of bubbly, see the latest styles modelled, and nibble on shoe cookies.

 

You can win a pair of her amazing designs 

At said event, we’ll be giving you the chance to WIN a pair of Lucy Choi London shoes, a very good reason for you to come along! Frankly, we’re quite sad that we can’t enter.