"Be more interested in what you are buying and read the labels. We are already used to looking at ingredients when shopping for food – the same should go for fashion items."
Looking at a brand's website is also helpful in spotting greenwashing, but it's essential to push past marketing slogans in search of transparency.
"If you can easily find information about composition, materials, manufacturing process etc. – that is a very good sign," Grėtė says. "And vice-versa. if there’s no such information to be easily found, that might be a red flag in terms of sustainability.
"Overall I would say don’t trust any marketing campaigns, slogans etc.. It's the information in the label that really matters."
Optimistically, the next few years will see the introduction of new laws targeting greenwashing specifically. In France, large fashion brands will no longer be able to claim that their garments are "biodegradable", or "environmentally friendly". Instead, a garment's recyclability will be calculated by an environmental organisation, and this rating will be displayed on the label. Meanwhile, the European Union are targeting greenwashing among a number of measures they aim to implement by 2030. Under the new rules, textiles must have a digital passport which will lead to increased transparency about a garment's origin and its carbon footprint.
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