STOP EVERYTHING: H&M Has Announced Its Latest Designer Collaboration 4 years ago

STOP EVERYTHING: H&M Has Announced Its Latest Designer Collaboration

Oh H&M... how you spoil us. 

The Swedish clothing giant is known for providing trend-driven up-to-the-minute styles for a price our credit cards can't fight with. In recent years, the designer collaborations the brand has released have worked to further H&M's reputation with fashion fans. Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli and more have lent their high fashion nous to the high street experience through H&M and we're very grateful indeed. The latest announcement, however, may just be one of the most exciting yet.

Today, H&M has revealed its autumn designer collaboration will be with the Parisian house of Balmain. The French luxury label, under the creative directorship of young Olivier Rousteing, is a global pop-culture phenomenon. On Sunday night, Rousteing along with Kendall Jenner and Jourdan Dunn walked the red carpet at The Billboard Music Awards, revealing the first pieces of the collection.

HM-0256Final-698x903

“I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.

“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Available from 5th November, in around 250 stores worldwide and online at hm.com, the collection will feature clothing and accessories for both ladies and men.