Oh H&M… how you spoil us.
The Swedish clothing giant is known for providing trend-driven up-to-the-minute styles for a price our credit cards can’t fight with. In recent years, the designer collaborations the brand has released have worked to further H&M’s reputation with fashion fans. Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli and more have lent their high fashion nous to the high street experience through H&M and we’re very grateful indeed. The latest announcement, however, may just be one of the most exciting yet.
Today, H&M has revealed its autumn designer collaboration will be with the Parisian house of Balmain. The French luxury label, under the creative directorship of young Olivier Rousteing, is a global pop-culture phenomenon. On Sunday night, Rousteing along with Kendall Jenner and Jourdan Dunn walked the red carpet at The Billboard Music Awards, revealing the first pieces of the collection.
“I want to talk to my generation − this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Available from 5th November, in around 250 stores worldwide and online at hm.com, the collection will feature clothing and accessories for both ladies and men.
