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22nd December 2017
01:34pm GMT

Which is all good news for us, right?
According to The New York Magazine, the brand hopes to appeal to a customer they call "the Netocrat".
“The Netocrat is more sensitive than ever to credibility, authenticity, and personality," the brands manager said.
“They’re also more sensitive than ever to exploitation of themselves or other people.”
Nyden will be available in 2018 so watch this space.
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