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Published 16:43 9 Oct 2015 BST
Updated 17:33 9 Oct 2015 BST

The side clasp (Pic: Ultimo)
The benefits of this?
Well, first of all, no more weird contortionist body movements are needed to try and close your bra from behind, while better yet, it leaves the back part of the bra entirely seam free – great for some of those clingy dresses.
While we do think this is a good idea… Game-changing, we’re not all that sure about but either way, we’re going to give it a go.
H/T: CosmopolitanExplore more on these topics: