Though we’re a bit confused…
A brand new bra has landed this week and it has become somewhat of a phenomenon on social media.
The new design by lingerie label Ultimo, sees a change to the way we will be closing our bras from now on, and we kind of like it.
Instead of the traditional back clasp, or indeed front clasp, the new bra now lets you close the bra at the side – kind of along the lines of zipping up a dress.
The side clasp (Pic: Ultimo)
The benefits of this?
Well, first of all, no more weird contortionist body movements are needed to try and close your bra from behind, while better yet, it leaves the back part of the bra entirely seam free – great for some of those clingy dresses.
While we do think this is a good idea… Game-changing, we’re not all that sure about but either way, we’re going to give it a go.
H/T: Cosmopolitan
