“A celebration of people who reject stereotypes and champion self-expression.”
River Island is receiving a whole lot of praise right now thanks to the launch of their latest ‘Labels Are For Clothes’ campaign.
Yes, it’s a campaign River Island has been running for over a year and now their latest promotional images have everyone doing a slow clap.
Showing off their brand new A/W18 range, a diverse lineup of models posed in some of their latest releases in what is one of the most inclusive high street campaigns we’ve ever seen.
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“Autumn is here and with it, part two of #LabelsAreForClothes,” read the caption on the video.
“A celebration of people who reject stereotypes and champion self-expression.”
People have been sharing the love for the campaign on Twitter, proving it’s clearly struck a chord with shoppers.
Just saw @riverisland advert!!! So great. Finally a brand that is encompassing all people!!
— Meggy (moomoo) (@teacupmeg) September 17, 2018
Absolutely love the latest ad campaign from @riverisland#ditchthelabels #labelsareforclotheshttps://t.co/ExGrRJgAn7
Meet the men, women and kids who are bringing our Autumn / Winter 2018 collection to life! #LifeAtRiver— Mike Collins (@Community_Mike) September 17, 2018
This comes less than a month after billboards from a previous campaign went viral online after the high street store partnered with the anti-bullying charity Ditch The Label.
River Island also released a range of clothing items emblazoned with the slogan ‘Labels Are For Clothes’ to raise money for the charity.
