'Dainty' and 'fair': This clothing brand is getting roasted for the names of its sizes 10 months ago

'Dainty' and 'fair': This clothing brand is getting roasted for the names of its sizes

Clothes shopping can be traumatic enough without being mocked by the brand you're buying from.

One online store has come in for serious criticism this week after it came to light on Twitter that the names it uses for its sizing are, well, just weird.

This clothing brand is getting roasted for the names of its sizes

Rabbit Goh Co (yeah, us neither) is a site selling ready-to-wear pieces "that are both natural and quintessential," it says.

Its mission statement? To help its shoppers "dress feminine, but not girly in any way at all."

The pieces are understated, classically tailored and slightly twee; not unlike something you'd see a member of the British royal family wearing - but that's not what's pissed off Twitter.

This clothing brand is getting roasted for the names of its sizes

People online are annoyed that the brand caters only to UK sizes 6, 8 and 10 and that it calls the sizes 'dainty', 'fair' and 'grand'.

Seriously.

This clothing brand is getting roasted for the names of its sizes

The whole thing went viral when writer Cora Harrington highlighted this unusual and super-restrictive take on sizing on Twitter.

"Can we please retire this trend of using cutesy size names *especially* when your largest size is a US 6?," she wrote.

To be fair, her tweet elicited some outrage but there were also some very funny responses.

So, yeah. If you've ever thought that Zara sizing was harsh, turns out that's just the tip of the iceberg.