Clothes shopping can be traumatic enough without being mocked by the brand you’re buying from.
One online store has come in for serious criticism this week after it came to light on Twitter that the names it uses for its sizing are, well, just weird.
Rabbit Goh Co (yeah, us neither) is a site selling ready-to-wear pieces “that are both natural and quintessential,” it says.
Its mission statement? To help its shoppers “dress feminine, but not girly in any way at all.”
The pieces are understated, classically tailored and slightly twee; not unlike something you’d see a member of the British royal family wearing – but that’s not what’s pissed off Twitter.
People online are annoyed that the brand caters only to UK sizes 6, 8 and 10 and that it calls the sizes ‘dainty’, ‘fair’ and ‘grand’.
Seriously.
The whole thing went viral when writer Cora Harrington highlighted this unusual and super-restrictive take on sizing on Twitter.
“Can we please retire this trend of using cutesy size names *especially* when your largest size is a US 6?,” she wrote.
To be fair, her tweet elicited some outrage but there were also some very funny responses.
Lol. What would my size 26 be? Rio Grand?
— Rane Phobos♠️?? (@AHipsterCafe) January 20, 2019
I’m with you. Though I feel like this company would try to give size 26 a cutesy, passive aggressive name like gigantesque.
— Geeky Allie (@your_geekness) January 21, 2019
I guess my size would be “OH LAWD SHE COMIN”
— Becca Jones (@GleamEyes26) January 21, 2019
Mine would probably be something delicate like “Dumptruck”.
— Motherfucking Librarian (@TwitringMachine) January 20, 2019
“Do you have this in a size 14?”
“We call it a Titanic, and, no ”
— sh*t, i should come up with something clever (@KattMcC) January 20, 2019
I’m a big fat dude but I am dainty as fuck, dammit
— David Futrelle (@DavidFutrelle) January 21, 2019
I’m a size fair?! the hell is a size fair?! Am I the best goat at the county fair?
— Bre ?️???? (@anoticingsenpa1) January 21, 2019
I’m size CHONK
— Theybie Jesus (@Kolachelady) January 21, 2019
Lordy I’m size Godzilla pic.twitter.com/goudtYcqpq
— Bettie Bokchoy (@BettieBokchoy) January 21, 2019
So, yeah. If you’ve ever thought that Zara sizing was harsh, turns out that’s just the tip of the iceberg.