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Published 12:00 21 Dec 2017 GMT
Updated 15:33 21 Dec 2017 GMT
"A generation of marital age people are now prioritising other things such as weddings, housing and the cost of having children, rather than splashing out on a really expensive ring".
Joanna Hardy, a jewellery expert for BBC's Antiques Roadshow, says there's a number of advantages when it comes to gemstones of the coloured variety.
"The great thing about coloured stones is that you can buy something really fabulous looking and most people will have no idea how much it cost. "This is a big selling point for people who perhaps don't have as much to spend on a ring and don't want others to know exactly what they've spent on it".Of course, diamonds are timeless and we don't think they'll ever truly lose their popularity but it's refreshing to see other options too.
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