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29th August 2021
10:00am BST
"Sustainability is at the heart of everything we do at IKEA, and we want to show how easy it can be to build on what you already have with small, simple, affordable and eco-friendly updates, explains Rosheen Forbes, Commercial Activities and Events Leader at IKEA UK & Ireland.
“The first of our AW21 transitions, Global Influences, caters to the shift in post-pandemic travel which is set to continue through the autumn/winter period. Homewares will play a profound role in transporting us to faraway destinations as we seek escapism from the everyday; with a desire to welcome a blend of different cultures into our home and create an inviting ambience.”
“Inspiration for soft furnishings can be taken from Morocco, Turkey and Spain. Contrasting materials embody comfort, with the BRUNSTARR cushion cover’s bold design and irregular geometric print embracing the beauty of imperfection.”
“The new and affordable HÖSTKVÄLL collection – meaning ‘autumn evening’ in Swedish – bridges the seasonal period between summer and winter and welcomes nature indoors. Drape the chunky burnt orange throw over your sofa for a quick and effective update, pairing with the leaf-patterned cushion cover to create a warm, autumnal atmosphere.”
"Set the mood with the VINDTUNNEL trio of brown and white glass candle jars, inspired by the patterns found in a Moroccan Souk. The delicate scents will make any room feel homely and safe, as you drift off into dreamland.”
“Introduce stoneware, clay and glass, which have influences from destinations across the globe. Adding these simple and decorative touches to a sideboard or coffee table will create a contemporary feel with a rustic edge. Store small items and trinkets in the intricate porcelain ENTUSIASM bowls, with the sculptured CHILIFRUKT vase doubling up as a watering can or jug.”
“Dried flowers such as the artistic HÖSTKVÄLL bouquet are an easy and eco-friendly solution to welcome a touch of nature during the cooler months. Pair with the KLYFTA basket, handmade from sustainable, woven bamboo to make a stylish centrepiece in any living space.”
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