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20th Feb 2018

Top fashion buyer says THIS dress will be the most popular for SS18

Buying one ASAP

Olivia Hayes

We loveeee it.

We headed along to the M&S SS18 fashion showcase this morning to check out what styles and trends are coming up this season.

As well as getting a little sneak peek into what’s in store for M&S, we also spoke to its Head Buyer for Womenswear Jo Hales.

While Jo spoke about the key trends for the upcoming season, one piece she kept going back to was the dress below, which she believes will be the most popular dress of SS18.

With a flower and pinstripe mix, it’s certainly changing the regular ‘florals’ look up a bit, which we totally adore.

The thick band around the waist is going to be a major microtrend too, which means you can cinch in your waist or wear it loosely for a more casual look.

We also love how they styled the dress up this morning – matching it with yellow straight leg trousers to really bring the spring/summer vibes.

The dress can actually be both online right now, and coming in at €60, it’s definitely going to be a piece that you can wear all season long.

Happy shopping!