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03rd Jun 2017

Topshop has installed a waterslide in one of its stores

Anna O'Rourke

This’ll make a splash…

We’d never skip Topshop when we’re having a browse in the shops and the retailer has given Londoners another reason to pop in.

It’s just installed a waterslide in its Oxford Street store.

Yep, shoppers can have a go all this weekend and the best part is you won’t even get wet!

It’s a 360º Virtual Reality (VR) interactive pool scene, so you get a virtual tour of Oxford Street while you whizz around the shop.


Topshop will also be pumping the scent of sunscreen into the store to add to the summer vibes.

“As VR technology continues to advance, our desire was to blend it with retail theatre to create an immersive and shareable experience for our consumers, as a fun way to celebrate the start of summer,” Sheena Sauvaire, Global Marketing and Communications Director at Topshop told Good Housekeeping.