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10th September 2013
12:02pm BST
Have you ever worn scented or glow-in-the-dark jeans? Ever seen the heaviest pair of pants?
This short documentary “Naked & Famous Denim – The World’s Most Innovative Jeans” tells the story behind Naked & Famous Denim of Montreal.
Directed by Neon Films, the top-class denim brand are “challenging the status quo of jean production through a vast catalogue of never before created denim fabrics and styles.”
“The film explores the philosophy, importance, and fascination behind raw japanese selvedge denim and peers into why old school production methods, modern innovations, and wear and tear are all important factors when striving for a truly unique pair of jeans.”
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