The Yoox Net-a-Porter group has decided to stop selling fur

Will other retailers follow suit?

The Yoox Net-a-Porter group which includes Yoox, The Outnet, Net-a-Porter and Mr Porter, has announced that going forward the company will implement a fur-free policy. Head of Sustainability for the successful fashion group, Matteo James Moroni,  told Vogue:

"The group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen, the pioneering Yoox’s destination for social and environmental responsible brands," "Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change".

Given the decision of many high fashion brands including Stella McCartney, Giorgio Armani and Calvin Klein to announce the same policy, it's a welcome change for the retailer. However, competitor brands including Burberry and Fendi continue to manufacture accessories and designs featuring fur and  it remains to be seen what impact Yoox's announcement will have on the industry as a whole. Main image via Chloé/ Net-a-Porter