There have been too many times when you're scrolling through Instagram and you see something you like and want to buy it. So you screenshot it or pin it to your Pinterest board but never get around to actually purchasing it.
Sometimes shops' Instagram pages have a link in their bio which you can click to access their shop but before now you could never easily access an item you wanted that you saw on Instagram.
Next week a limited test will allow Instagram users to shop the products featured on their feed.
This will allow brands to add a 'tap to view' icon at the bottom of the photo. This will allow you to learn more about the product and you can then click 'shop now' which will bring you to the retailer's site.
To start with, 20 fashion brands, including Michael Kors, Levi's will add the feature to their site.
https://www.instagram.com/p/BMMFv2ShfqQ/?taken-by=michaelkors
Don't worry about spending all your money while browsing on the app just yet, though, as it's only being added to American users' accounts for now. It will be tested out by a select few iOS owners who will try out the function first.
‘They are surprisingly comfortable!’ Shoppers are praising a pair of sandals that look like Birkenstocks but are ‘a fraction of the price’. The popular Birkenstocks are go-to sandals for many people during summer, but a pair of the classic sliders will set you back €113. If you want a similar style but on a budget, […]
This M&S summer dress will complete your wardrobe This M&S summer dress is the IT Girl dress of the summer. Summer is finally here, and our wardrobes are in need of a boost. The old dresses we’ve been wearing for the last decade are looking a little worse for wear. It’s time to find the […]
M&S has made a huge change to its bra fittings There’s no doubt that many of us will remember our first bra fitting at M&S. As awkward and red-faced teenagers, a trip to M&S for your first training bra was quite the momentous day, and a place we’ve gone back to time and time again […]
