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Published 08:17 13 Apr 2019 BST
Updated 15:23 12 Apr 2019 BST

Mack McKelvey, the chief executive of the marketing firm SalientMG told the New York Times: "You don’t buy black-and-white cereal boxes, you buy the really stimulating coloured one, and these apps have developed really cool tiles, cool shapes, cool colours, all designed to stimulate you.
"But there’s a vibrant world out there, and my phone shouldn’t be it."
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