Eir TV has arrived.

Irish broadband company eir has announced a brand new television service that will bring together live and on-demand TV services with 4K Apple TVs. As part of their monthly subscription plan, customers will receive Apple TV 4K as their exclusive set-top box, meaning they will have access to iTunes films and TV shows, Apple TV channels and Apple TV+, as well as access to Apple Music and other apps. Eir TV will also offer customers a "zero sign-on experience" from Apple, which simplifies signing in so customers can quickly enjoy live TV and on-demand TV services on the new eir TV app. New customers adding eir broadband and TV will pay €49.99 for six months and €79.99 thereafter on a 12-month contract. The service can be availed of as part of existing customers' monthly subscription plan at no additional cost. Carolan Lennon, CEO of eir said: "The coming together of eir and Apple TV 4K marks the start of an exciting new chapter of innovation and collaboration as we bring our ground-breaking new eir TV service to the market. "With the eir TV app, customers can enjoy quality live TV with 100+ channels, including home-grown entertainment from RTÉ and our premium eir sport pack, all on eir’s best ever WiFi with our new eir Fibre box offering speeds of up to 1Gbps." Eir TV is available now and more information can be found here.