Interesting.

Twitter is what’s happening and what the world is talking about. And together, we talk about a lot.

It can be overwhelming to discover new and interesting conversations about what you like because there are so many taking place at once.

Often, you just want to see the best Tweets about what’s happening on the things that matter to you. Topics allows you to follow conversations by other Tweeters on a topic such as your favourite band, sports team or celebrity.

This will fundamentally change how people participate in conversations by making it easier to find and follow topics they are most interested in.

In the coming months, you’ll be able to follow conversations about a topic similar to how you’d follow an account with one single tap. Topic suggestions will appear in your timeline and in search based on what you tend to look for and already follow on Twitter.

When you choose to follow a topic – whether it’s your favourite band, sports team or celebrity – you’ll see Tweets from a whole host of accounts that are experts, fans or just tend to talk about that thing a lot on Twitter.

Previously, all of the work was on you to figure out the best way to keep up with what’s happening by following certain accounts, searching for it, or looking in the Explore tab for the latest.

Now, you have the option of seeing the most relevant and interesting Tweets about what you care about with a single tap, and the conversation will come to you.

Ah we love when things get easier.

You can expect to see these suggestions in your timeline and in search during the coming months. And as Twitter gets to know what you’re most interested in, Topic suggestions should get even better.

How cool does that sound?