This is dramatic.

There has been plenty of talk about the new iPhone for months on end, and this week, it will finally be released. And there's been a lot of speculation and mixed opinions on how the new phone will differ from the previous iPhone. Some of the most talked about features include the controversial wireless headphones as well as it being apparently water resistant. The iPhone 7 will be released on Wednesday the 16th of September, and it's already available to pre-order. The advertising team at Apple clearly decided to go for an edgy theme for the new ad, in an attempt to make it look dramatic. But we think it looks a bit more like a trailer for a horror film. The black and white video includes eery music, a close up of an owl's eye, some thunder and more dramatic shots. Have a look for yourself. https://www.youtube.com/watch?v=8VrWhr7Qxec The caption to the video simply reads: "New cameras. Water-resistant. Stereo speakers. Longer battery life. This is 7." While a better camera sounds good, and we're all for a good sound system, we're most excited by the extended battery life and we hope it is improved by a long haul.