WhatsApp confirms that it will start introducing ads next year
Get ready for them.
WhatsApp has confirmed that it will start introducing ads on its platform next year.
The messaging service has released new details of an update which will deliver ads when they use the new Instagram Stories-style Status feature.
During Facebook's annual Marketing Summit in the Netherlands this week, it said that the advert function would be similar to Instagram's 'swipe up' feature.
— Olivier Ponteville (@Olivier_Ptv) May 21, 2019
There has been a lot of backlash to the news, with users saying that they will stop using the app if they constantly see ads on it.
Mark Zuckerberg bought the app for $19 million in 2014 and vowed to never use it as an advertising platform, so it's understandable why users are annoyed.
WhatsApp is also apparently working on a new feature that will allow users to share a Story status... which can then be automatically added to Facebook Stories.
You know, the feature that nobody uses?
According to Wabetainfo.com, the company is currently creating the option that will allow WhatsApp users to share updates directly to their Facebook Stories in a bid to increase the number of Stories appearing on the platform each day.
Apparently, WhatsApp Stories are already a thing even though we have not even used them once in our entire lives.
But no matter, because the app seem to be gunning to change how they operate anyway by making them available for crossposting on Facebook.