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Published 11:50 27 Aug 2021 BST
Updated 15:01 27 Aug 2021 BST
Maenza's mayor, Claudio Sperduti, explained the incentive to CNN Travel.
He said: "We're taking it one step at a time.
"As original families hand us over their old houses, we place these on the market through specific public notices on our website to make it all very transparent."
Mayor Sperduti added: "This is not a dying city, people still inhabit the old district but it needs a revamp, fresh oxygen."
The scheme's aim is to prevent realtors and developers from buying up the land, so that young people and families can move to the area.
Maenza isn't the first Italian town to sell €1 homes with the intention of bringing new life to the area. The scheme was first launched in 2019 to encourage residents to live in areas that had been deserted.
Other towns that have previously signed up to the scheme include the seaside town of Taranto in Puglia and Laurenzana, which is south of Naples.
For more information, check out the town's official public notice website right here.
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